What is the name of this place?

These two men are driving across Texas. They have been driving over the prairie for hours when they come to this town.
One of them suggests, “Lets stop at the fast food joint for a coffee and a bite to eat”
The other agrees, so they stop for a meal. They are sat by the window drinking their coffee and they can see the town road sign – NACOGDOCHES
Neither of them is sure how it should be pronounced.
They decide “We’ll ask when we pay the bill”
At the till the first man says to the girl taking the money,
“Excuse me, but could you tell me how do you pronounce the name of this place”
The girl looks at him, she leans forward and says – very slowly, as if she is telling a small child.

“B U R G E R – K I N G”